The Excelus Financial logo uses a stylized butterfly, a deep and powerful representation of life.
The butterfly in the wordmark replaces the ‘x’ and represents positive transformation.
It is also placed in an atypical position, rising above the other letterforms.
Many cultures associate the butterfly with our souls, and as a symbol of resurrection. Around the world, people view the butterfly as representing endurance, change, hope, and life.
This manifestation is a symbol of our amazing clients, and our ability to help change their lives, by establishing stronger credit profiles, a lifeline to fulfilling future hopes and dreams.